IDEA #79

Repetition, repetition, repetition

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Want your team to make faster progress? Keep nagging them.

What you need to know

How do you get people to do the things you ask of them? Researchers from Harvard Business School and Northwestern University posed this question, focusing on the communication strategies of six project managers operating across three industries. The researchers’ study made three startling discoveries:

  1. Managers who used ‘redundant communication’ – repeating the same message over and over again to team members – were more likely to progress actions in their projects quicker than managers who did not.
  2. There are communication ...

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