IDEA #65
Tell stories, not facts
Stories and narratives have far more impact than numbers.
What you need to know
What’s the best way to make a lasting impact with your message? Charities seeking donations are continuously striving to encourage individuals to part with their cash to do good for others. An experiment conducted at the Wharton School highlighted how facts and data have less of an impact on potential donors than raw human stories.
Students were given $5 to complete a short survey, and then shown a flyer requesting a donation to a major global children’s charity. There were two different groups of students, each shown a different ...
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