IDEA #59
The hidden evil of stereotype threats
Negative stereotypes can severely hamper the performance and prospects of minority groups.
What you need to know
Asians are good at maths. Women can’t drive. Old people have bad memories. Stereotypes – in the workplace and outside it – abound. Yet, beyond the realm of risqué jokes or flippant comments, negative stereotypes can have a very real, and very detrimental, impact on those on the receiving end. Spearheaded by the Stanford-based social psychologist, Claude Steele, a huge body of research has built up over the past 20 years demonstrating the impact of negative stereotypes in a variety ...
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