IDEA #53
Want to win? Start by losing (a little)
Being informed that you are slightly behind a competitor can give the vital motivational spur needed to overcome them.
What you need to know
Losing during a competition is surely never a good thing. However, Jonah Berger of the Wharton School and Devin Pope of the Booth School of Business have turned this near truism on its head with a revelatory finding: under certain circumstances, individuals, groups and teams who are trailing opponents at a given point in a competition can actually receive a motivational boost from being behind, to the extent that they are more likely to win than if ...
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