101 Business Ideas That Will Change the Way You Work

IDEA #45

That’s my (one) goal

Setting yourself multiple goals can reduce your chances of meeting any of them.

What you need to know

Any self-respecting coach will tell you that to achieve fulfilment you need to work out what you want, set goals that represent your wants, work out a plan to meet your goals, then successfully follow your plan. Easy. However, research from Amy Dalton and Stephen Spiller (of Hong Kong University and UCLA, respectively) suggests that – for consumers at least – planning for more than one goal actually reduces one’s ability to achieve them. Using a combination of field and laboratory experiments, the study discovered ...