IDEA #35
The two yous
Our brain can be thought of as two distinct entities – System 1 (our ‘intuitive’ self) and System 2 (our ‘reasoning’ self).
What you need to know
What makes you who you are? Descartes’ famous ‘cogito ergo sum’ (‘I think therefore I am’) maxim has informed Western concepts of the self for centuries. Through this, the basic principle flows that it is our thoughtful, reflexive, considered selves that dominate our personality. Orthodox economic theory maintains that we are rational beings, governed by reason and logic. However, groundbreaking discoveries in the fields of cognitive psychology, neuroscience and behavioural ...
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