1000 Ideas by 100 Fashion Designers

Steve J & Yoni P 269

084

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Korean-born Steve

Jung and Yoni

Pai have carved a

reputation as fashion’s

newest prodigies.

The design duo has

shown at off-schedule

London Fashion

Week for four seasons,

receiving international

recognition. After

meeting in Korea 10

years ago, Steve and

Yoni shared a dream to

start their own label,

which became a reality

when they moved to

London to continue

studying fashion. Steve

completed both the

BA & MA menswear at

Central Saint Martins

and Yoni completed

the MA womenswear

at London College of

Fashion. Since winning

the Best Menswear

Award at CSM BA

graduation show in

2006 and Samsung

Fashion Design Fund

in 2007/2008, Steve J &

Yoni P have gone from

strength to strength,

being featured on

the front covers of

many international

publications and also

creating a distribution

line for Topshop, all in a

short space of time since

launching.

Steve J & Yoni P

www.stevejandyonip.com

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831 INSPIRATION. We spend lots of time

researching to  nd inspiration and themes

whenever we prepare a new collection. For

the S/S 09 collection, we got the inspiration

from architecture. So we have interpreted

sculptural elements, such as metals and

structured blocks, into a contemporary

and modern look.

832 R

EFERENCES. Our design comes

from our imagination and research. We

combine our imagination with the new

ideas from research and mold them into

the garment. But we try to translate our

concept into each item in an indirect way.

To obtain these effects on the catwalk,

we have combined elements of metallic

mesh and textured fabrics, together with

softer, colorful fabrics to get a more vibrant

look. By making use of manipulation

techniques, such as pleating and

draping, we have attempted to introduce

architectural factors into our garment, in

an innovative and exciting new way.

833 C

OLORS. Fine arts! We were

fascinated by Asger Jorn’s beautiful

paintings when we found them at Tate

Modern last summer. The way of his color

combination and childlike brush touch

gave us a color inspiration. So we used

orange, pink, and blue to form the base

palette for the collection, with silver and

gold as accent colors.

834 T

RADITIONAL MANUFACTURING VS.

EXPERIMENTATION. Our aesthetic would

be “experimentation!” Trying new things

and draping fabric onto a dummy is the

best moment in the design process. We

feel thrilled to  nd new and unexpected

creations. We also think it would be a good

idea for you to have some symbolic items

every season that best represent your

theme.

835 C

OMMUNICATION. Yes,

communication is very important so that

you don’t mess up orders and every single

aspect of the process. We think it makes

the work process faster and more efficient

in every business, even with creative

artists. And we are in charge of it in our

business as we control and direct our

assistant, the workers and factory people,

other material companies, etc.

270 1,000 Ideas by 100 Fashion Designers

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840

I

S FASHION ART? I can’t separate

fashion from art. They are

always affecting each other.

What we are doing is trying to

make art wearable. The most

challenging part is keeping

focused on what is wearable

and what is art–controlling

our imagination–and making

the pieces acceptable to society

while still keeping it a part of

our own fantasy.

836 STYLE. We keep the identity of our

label. We also try to combine other  elds

of art in many ways. Fashion is becoming

a mixture of many art  elds. We’re just

going along with it and mixing things up.

We feel that we mature as we continue to

express our concept.

837 A

DVICE. Well, just do what you

love. Look into the future and broaden

your mind to set trends and create ideas

rather than to follow others.

838 G

OOD HABITS. We would say

“creativity!” Think to yourself,“nothing is

impossible,” then you can create whatever

you think in your mind.

839 A

CKNOWLEDGEMENT. When we hear

“I want to live in your fashion world” from

any fashionista and editor!

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