1000 Ideas by 100 Fashion Designers

Simone Nunes 257

080

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Simone Nunes–a

lady blessed with

the gene of creation.

Since 2002, Nunes has

dedicated her creativity

and talent to the

contemporary woman

who shares the values

of the brand–quality,

comfort technology,

and sophistication

with strength and

sensuality. Simone has

exhibited her work

at Amni Hot Spot, a

vanguard event open

to young Brazilian and

international designers

created by Paulo

Borges, affiliated with

the São Paulo Fashion

Week. Through the

years, her inspiration

has outreached in many

directions, from the

geometric patterns to

tropical warmth, always

adding originality to

her creations. Since

2006 the young designer

has participated in

various showrooms

in Milan, São Paulo,

Tokyo, and Paris, with

growing international

recognition for her

unique style.

Simone Nunes

www.simonenunes.com.br

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791 INSPIRATION. When I start a

collection, I open my mind to let the

inspiration in. All the sensations that make

sense to me take me to a theme. To judge

this part would be unreasonable, but I

know I’m on the right path when I think

the end products will be desirable.

792 D

EVELOPING A COLLECTION.

I translate the concept with the colors

and shape, but mostly, I’m a  gurative

designer, so the embroideries are my best

way to communicate my concepts.

793 M

ATERIALS. I choose the fabric by

its structure; I like to work with fabric that

behaves almost like paper, because of my

square shapes. I usually buy them here in

Brazil, but sometimes I import samples.

There’s no fabric I would never use for sure,

because maybe in some future theme I’ll

need a different texture to communicate it,

and it may be something that I dislike now.

794 T

RADITIONAL MANUFACTURING VS.

EXPERIMENTATION. My goal is to make some

experimentation while maintaining some

tradition; I try to maintain the image of

the traditional with some new concept.

Each collection has a representative item

that can be recognized forever after.

795 I

NDIVIDUALITY VS. GROUP BELONGING.

I think my creations invoke individuality

due to the particular handmade image of

the embroideries.

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796 COMMUNICATION STRATEGY. I

believe that a brand can be raised with all

the technologies that we have today, but

still with the human touch of handmade

techniques.

797 E

VOLUTION. I try to improve myself

and my brand always.

798 STREET FASHION VS. FA SHION

DESIGNER. Nowadays, it happens both

ways, depending on the brand target or

strategy.

799 A

CKNOWLEDGEMENT. The best one is

“I must have this dress.”

800

G

OOD HABITS. We must insist, like working out at

the gym, on making our inspiration obey time,

so that you can improve and achieve the master

creative collection–its deadlines and qualities.

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801 INSPIRATION. I open my heart

and my mind to the world, and  nd the

things that connect with me. It’s about

transcending the obvious and seeing

shapes that are interesting and complex.

The planet is a rich visual source. I just

try to open up and allow this sensory

experience. Why not have faith in your

own intuitive responses to the world?

802 W

ORKPLACE. My office is like a big

case, where I keep photographs, pictures,

and objects reminding me of places and

images I love. I add to it constantly; it is a

sort of memory bank.

803 D

EVELOPING A COLLECTION. The

main theme or inspiration is the feeling,

the sensation you want to convey through

the whole collection. This, like a crystal,

has many faces–it’s open to many

interpretations and it can have many

expressions in different products.

804 M

ATERIALS. Part of the fun of

designing eyewear is playing around

with textures and haptic effects: the

combination of materials and colors

formulate and inspire new languages. The

secret is having an awareness of the energy

they create with the curves and forms of

your object.

805 C

OLORS. The natural world

provides something I am passionate about:

contrast.

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