1000 Ideas by 100 Fashion Designers

Carlota Santamaria, Susana Del Sol/just4fun 59

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This is a design studio

involved in different

areas of fashion: fashion

design, coolhunting,

fashion journalism,

and photography. Its

purpose is to create

a fashion project

not restricted by

conventional fashion

industry standards, like

seasons and large-scale

manufacturing; and the

results are unique and

original pieces. They

are in collaboration with

small local workshops

and a female prisoners

rehabilitation center

who produce leggings,

jumpsuits, and tube

skirts from fabrics

that the just4fun team

chooses personally in

stores around their home

city of Barcelona, or on

trips to Paris, New York,

Tokyo, or any market in

any part of the world.

Carlota Santamaria, Susana Del Sol/just4fun

www.just4funweb.com

© Carlota Santamaria

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© Carlota Santamaria

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131 INSPIRATION. The start of just4fun

was a line of basics differentiated by their

prints and limited editions. The choice of

fabrics would be our link with inspiration,

which comes from our feelings and passions.

132 D

EVELOPMENT OF A COLLECTION.

We don’t work with a concept for our

collection, as they tend to do in fashion.

We have one basic and permanent concept:

unique pieces, regardless of the season.

The most important principle is to put into

practice our Social Care Manufacturing

system. Everything is 100% made in

Barcelona by very specialist workers

in small local workshops involved in a

program for the social rehabilitation of ex-

prisoners. We like to think that the person

using our clothes feels like they are a part

of a common project.

133 Y

OUR RIGHT ARM? Being a twosome,

we rely on each other for everything. The

idea came from both of us. It was a fusion

between the one’s passion for leggings

and the other’s taste for prints. Both of us

know clearly what the brand means and we

mutually support each other.

134 B

RAND VA L U E S . We do limited

editions and fun prints that show

solidarity. We believe that that is enough

to make you feel different when you use

just4fun. You’re part of a project that

disassociates itself from the conventional

fashion system.

135

M

ATERIALS. We choose stretch

fabrics because our pieces are  tted.

We choose them one by one, and we

search the world for special prints.

It’s easy to lose track and the

next minute you’re imagining its

movement on a leg; you get excited

and can’t wait to have it made so

you can wear it. Prints change a lot

when you make them up. It’s not the

same to see it as a 1-meter length

and to then see it as leggings with a

25-centimeter leg measurement. The

sketch is different; and that’s a point

to keep in mind.

© Carlota Santamaria © Carlota Santamaria

© Carlota Santamaria

© Carlota Santamaria

60 1,000 Ideas by 100 Fashion Designers

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