097
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26/11/09 17:04:04
Heidi.com saw the light
toward the end of 2003
thanks to Willy Fantin
and Andreas Doering,
two daring young men
from Switzerland who
decided to fuse together
in a brand that combines
Johanna Spyri’s
famous children’s book
character and twenty-
rst century aesthetics.
Heidi’s values were
recontextualized
to t perfectly in a
contemporary urban
environment. Their rst
outlet was the Web, but
the products quickly
attracted retail interest.
Heidi.com grew steadily
to embrace a collection
composed of T-shirts,
hoodies, jackets,
dresses, caps, belts,
and lots of accessories.
The values of the brand
are a triangulation
between pure alpine
roots, creativity, and
worldwide openness.
As of today, over
120 shops successfully
sell Heidi.com products
throughout Europe.
Willy Fantin, Andreas Doering/Heidi.com
www.heidi.com
© David Houncheringer/www.dada.fm
310 1,000 Ideas by 100 Fashion Designers
TFD_libro.indb 310
26/11/09 11:39:28
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