1000 CEOs

Introduction Marshall Goldsmith

For three decades I have had the privilege of working with more than 100 CEOs and their management teams. One of the most important lessons I’ve learned from these CEOs is that business is more than strategy, competency, and return on investment. A large part is about the “soft” issues like relationships, personal growth, and (yes, I’ll say it) feelings! Henry Ford may have put it best when he said, “A business that makes nothing but money is a poor business.” I would venture to add that a CEO who improves only the bottom line is a poor CEO.

  CEOs, perhaps more than any other occupational group, become synonymous with their jobs. They “become the company”. Who can think of Apple without thinking of Steve Jobs; Microsoft ...