82. Take no for a question
Don’t take no for an answer. Take it for a question. Make the word no mean this question: “Can’t you be more creative than that?” In my seminars, I work with a lot of salespeople and one of the most requested topics of discussion is “cold calling and rejection.” One of the greatest problems salespeople, and people everywhere, face is in the meaning they give to someone else’s no. Many people hear no as an absolute, final, and devastating personal rejection. But no can mean anything you want it to mean.
When I graduated from college with a degree in English, I was not overwhelmed with companies trying to hire me. So I decided to try to get a job as a sports writer at the daily evening paper in Tucson, Arizona, the
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