56. Storm your own brain
The term “brainstorming” is now very well-known in American business life. I first learned it many years ago when I worked as a copywriter in an ad agency. Whenever we would get a new account, our agency’s president would get us all together to brainstorm for creative ideas for the client.
The main rules of a brainstorming session are: 1) there are no stupid ideas—the more unreasonable the better; and 2) everyone must play. I have facilitated brainstorming sessions with business managers. We go around the table and each person puts out an idea and the facilitator writes it on the flip pad. We go around and around until all the reasonable ideas are exhausted and the unreasonable ideas start to flow. It is usually among ...
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