93. Stop Apologizing for Change

If the rate of change on the outside exceeds the rate of change on the inside, the end is near.

—Jack Welch

Managers who apologize for any and all changes the team must accommodate are sowing the seeds of low morale and discouragement. Every time they introduce a new policy, product, system, rule, or project, they apologize for it. They imply that change is harmful to the well-being of the team and that change is something we would hope someday to not have to suffer so much of. This is done with the unconscious motive of seeming compassionate and being liked, but it results in creating a team of victims, and it dramatically lengthens the time it takes for the team to assimilate and become comfortable with a change. ...

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