Chapter 34. Communicate Consciously

Drowning in data, yet starved of information.

—Ruth Stanat, Global Business Consultant

We live in the information age. Your people use their minds creatively and productively throughout the day. They aren’t just digging tunnels; they all communicate for a living.

Now, more than ever before, communication is their lifeblood. It is the lifeblood of every organization. Yet many organizations leave most of their communication to chance, to “common sense,” or to old traditions that no longer function to keep everyone informed and included.

Communication is the source of trust and respect within each organization, so let’s put all our cards on the table as often as possible.

When we increase our awareness of ...

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