Index
A
Aaker, Jennifer, 194
Aarts, Henk, 76
Accelerated Learning workshop, 45, 46
action, See also call to action
concession building and, 219–220
influencing uncertain to take, 203–204
limiting choices for, 191
logical reasons for, 186
products at presentations creating, 210
providing choices for, 192–193
relieving sense of obligation, 217–218
social validation before taking, 203
spending time vs. spending money, 194–195
unconscious process leading to, 186
using personas to stimulate, 211–212
activities, See also breaks
allowing mistakes and feedback for, 47–48
asking people to interact in, 143
providing choices for, 193
providing individual, 87
receiving feedback ...
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