97. Small Steps Can Change Personas
Do people ever make a decision or take an action that isn’t totally consistent with an existing persona or story they have about themselves? If the action is small (just a little different from the existing persona), it is possible for people to take an action that is inconsistent with a strong existing persona. Once they take that action, they actually will adjust their persona a little to fit the new action. That means the next thing they are asked to do along those same lines will fit the new persona, and it will be easier for them to continue to take action consistent with this new, revised persona.
Small Commitments Lead to More Action
If you want someone to take action, you need to first get a commitment ...
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