70. People Want What Is Familiar When They’re Sad Or Scared
It’s Friday afternoon and your boss calls you in to say that he’s not happy with your latest project report. This is the project that you repeatedly told him was in trouble and to which you asked that more staff be assigned. You feel all your warnings were ignored. Now he’s telling you that this work will reflect badly on you and that you may even lose your job. On the way home you stop at the grocery store. You are sad and scared. Will you buy the cereal you always buy, or will you try something new?
The Desire for The Familiar is Related to the Fear of Loss
According to research by Marieke de Vries (2010) of Radboud University Nijmegen, in the Netherlands, you will buy the familiar ...
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