6. People Process Information Best in Story Form
In the chapter “How People React Emotionally,” you learn more about how stories are important to engage people emotionally. Stories are also a main way that people understand the content of your presentation. They help people process information, and they imply causation.
The Structure of a Story
Aristotle identified the basic structure of stories, and many people have since expounded on his ideas. One model is the basic three-act structure: beginning, middle, and end. This may not sound very unusual, but when Aristotle came up with it over two thousand years ago it was probably pretty radical.
Let’s apply Aristotle’s ideas to the story I use in the chapter “How People React Emotionally.” Here’s ...
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