1. People Process Information Better In Bite-Sized Chunks
The brain can process only a small amount of information at a time—consciously, that is. (The estimate is that you handle 40 billion pieces of information every second but that only 40 of those make it to your conscious brain.) One mistake that presenters make is giving too much information all at once.
Use Progressive Disclosure
Progressive disclosure means providing only the information people need at the moment.
At one presentation I attended, the presenter was giving a demonstration of tax accounting software to tax accountants. If she had been using progressive disclosure, she would have given a high-level demonstration from beginning to end and then gone back to fill in the details. ...
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