Index

A

Aaker, Jennifer, 210

Aarts, Henk, 125

affordances, 15

hyperlinks, 17–18

incorrect affordances, 16, 18

perceived affordances, 15–17

usage cues, 15–16

alexpoole.info Web site, 38

algorithmic to heuristic work, 126

Alloway, Tracy, 47

Anderson, Cameron, 216

Anderson and Pichert study, 36

anecdotes versus data as persuasion, 168

App Inventor, 142

ARCS (Attention, Relevance, Confidence, and Satisfaction), 64

Aronson, Elliot, 180

The Art of Choosing, 206, 208

Attention, Relevance, Confidence, and Satisfaction (ARCS), 64

attention focus

cell phone conversations, 105–107

filtering

distractions, 97

information, 98

frequency

expectations, 101–102

signaling infrequency, 102

items receiving most attention, 108–109

multitasking, 105–107

noises that ...

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