Index
A
Aaker, Jennifer, 210
Aarts, Henk, 125
affordances, 15
hyperlinks, 17–18
perceived affordances, 15–17
usage cues, 15–16
alexpoole.info Web site, 38
algorithmic to heuristic work, 126
Alloway, Tracy, 47
Anderson, Cameron, 216
Anderson and Pichert study, 36
anecdotes versus data as persuasion, 168
App Inventor, 142
ARCS (Attention, Relevance, Confidence, and Satisfaction), 64
Aronson, Elliot, 180
Attention, Relevance, Confidence, and Satisfaction (ARCS), 64
attention focus
cell phone conversations, 105–107
filtering
distractions, 97
information, 98
frequency
expectations, 101–102
signaling infrequency, 102
items receiving most attention, 108–109
multitasking, 105–107
noises that ...
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