97. People are Swayed by a Dominant Personality
Anyone who has made a decision in a group, or facilitated a focus group, has had the experience of seeing and hearing a dominant member of the group monopolize the conversation and the decision. Just because decisions are made in a group setting doesn’t mean that the entire group really made the decision. Many people give up in the presence of one or more dominant group members, and may not speak up at all.
Why Does the Leader Become the Leader?
Cameron Anderson and Gavin Kilduff (2009) researched group decision making. They formed groups of four students each and had them solve math problems from the GMAT (a standardized test for admission to graduate business school programs). Using standardized ...
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