62. People are Motivated by Autonomy
How many times in a typical day or week do you go to a self-serve Web site or prod-uct—the ATM, the Web site to renew your driver’s license, the online banking Web site, the online brokerage Website? How many products do you use that allow you to do things yourself rather than having to go through another person?
You’ve heard people complain about self-service (“What happened to the good old days when you could talk to an actual person?”), but people actually like to be independent, to feel that they’re doing things on their own, with minimal help from others. People like to do things the way they want to do them, and when they want to do them. People like autonomy. Rather than hire an expert, people often ...
Get 100 Things: Every Designer Needs to Know About People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
