52. Dopamine Makes People Addicted to Seeking Information

Do you ever feel like you’re addicted to e-mail or Twitter or texting? Do you find it impossible to ignore your e-mail if you see that there are messages in your inbox? Have you ever gone to Google to look up some information and realized 30 minutes later that you’ve been reading and linking and searching around for something totally different than before? These are all examples of your dopamine system at work.

Neuroscientists have been studying what they call the dopamine system since 1958, when it was identified by Arvid Carlsson and Nils-Ake Hillarp at the National Heart Institute of Sweden. Dopamine is created in various parts of the brain and is critical in all sorts of brain functions, ...

Get 100 Things: Every Designer Needs to Know About People now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.