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100 Things: Every Designer Needs to Know About People by Ph.D. Susan Weinschenk,

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34. People Learn Best from Examples

Let’s say you’re a marketing person and you want to email your customers about a new product offering. Take a minute to glance through some directions on how to build an e-mail campaign using the MailChimp service we discussed earlier:

  1. From the Dashboard or the Campaign Tab click on the big ol’ “Create Campaign” button and select the type of campaign you’d like to create (start with regular ol’ campaign.).
  2. On Step 1 of the Campaign Builder, select the list you’d like to send to. Once you’ve selected the list use the “next” option to move forward, or click “send to entire list”.
  3. On Step 2 of the Campaign Builder, you will have the options to name your campaign, set up a subject line, from name reply-to email ...

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