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100 Things: Every Designer Needs to Know About People by Ph.D. Susan Weinschenk,

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14. Reading and Comprehending are Two Different Things

If you’re a biologist, then this paragraph might make sense right away:

The regulation of the TCA cycle is largely determined by substrate availability and product inhibition. NADH, a product of all of the dehydrogenases in the TCA cycle, with the exception of succinate dehydrogenase, inhibits pyruvate dehydrogenase, isocitrate dehydrogenase, a-ketoglutarate dehydrogenase, while succinyl-CoA inhibits succinylCoA synthetase and citrate synthase.

If you’re not a biologist, then it might take you a long time to understand what that paragraph says. You can read the paragraph, but that doesn’t mean you understand it. New information is assimilated more thoroughly when it is plugged into existing ...

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