Chapter 2. Business
Competitive differentiation in the insurance industry is like a sailboat race; in a given boat race, all the competitors will be in the same design class, meaning everybody has the same type of boat, the same sails, and the same number of crew members. That being the case, if you’re behind someone, you’re going to be behind them until the finish line unless you try something different. Tactical errors of your opponents aside, to get ahead, you’re going to have to take a different tack.
—Fred Matteson
It was with great interest that I read the article “IT Doesn’t Matter” by Nicholas G. Carr in the Harvard Business Review in 2003. Of course, the article was less about whether IT mattered and more an assertion that the opportunity ...
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