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100 Rules For Entrepreneurs by Neil Lewis

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88. Marketing comes first, design second

Too often the design of the marketing pack becomes overly fixated upon, and the most important part of marketing. It is not. It is the list of customers (potential or actual) to which you send the marketing pack which really counts.

Just as it’s the traffic to your website that matters more than the website itself, once you’ve surpassed the basic hurdle of having something competent and professional-looking up there. If you have great traffic to your one-page website with a clear phone number displayed for potential clients to contact you, you will generate more enquiries than a superb or flashy looking website with no traffic.

So this marketing mistake is easy to avoid – simply don’t let the design ...

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