Index
A
Aaker, Jennifer, 131
Abrams, Daniel, 44
Accessibility, devices for the impaired, 253
Action
music moving people to act, 44
nouns vs. verbs in stimulating, 82–85
role of gaze direction in getting person to act, 25
triggering mechanisms in brain, 65
Ads
joy and surprise as attention grabbers in, 129–130
overcoming people’s dislike of, 128
Age. see Generational differences
Alerts, device alerts lowering cognitive performance, 138–139
Allport, Floyd, 136
Alter, Adam, 70
Amazon one-click purchasing, 190
Anchoring
avoid anchoring effect of brainstorming, 168
on numbers, 196
Andics, Attila, 100
Anthropomorphism
confiding in anthropomorphic robots, 146
Anticipation, increased by online shopping, 198–202
Anticipatory design ...
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