7. The White Seamless Manifesto

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ISO 100, 1/200 sec., f/9, 70–200mm lens

If art is the bridge between what you see in your mind and what the world sees, then skill is how you build that bridge.

—Twyla Tharp

A white seamless background is something you see every day but never think about. Popular in advertisements, the white seamless background features the subject, while allowing a clean space for type and graphics.

But the white seamless isn’t just for commercial use. Portrait photographers have been shooting on white backgrounds for a long time. Richard Avedon used the white background with a wide range of subjects, from celebrities to migrant ...

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