3. Developing Your Style

Image

ISO 100, 1/200 sec., f/11, 70–200mm lens

Everyone has a point of view. Some people call it style. When you trust your point of view, that’s when you start taking pictures.

—Annie Leibovitz

Your clients are more visually sophisticated than any other consumers in history. Commercials, magazine editorials, and the array of images on the Internet have influenced how they expect to see their children in photographs. Some clients may even own the same camera that you use. Others might dabble in Photoshop. It seems everyone has a photography business on the side these days. You might consider quitting photography before you even ...

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