People power
IDEA No 90
CROWDSOURCING
In 1996, photographer Rick Smolan reinvented the time capsule. He invited writers, photographers, designers and computer programmers from across the world to collaborate on a photo essay, ‘24 Hours in Cyberspace’.
Depicting the impact of the Web on the everyday lives of different people around the world, the project had 4 million hits in the 24 hours it was active. It was the largest one-day collaborative online event of its time.
Although it was almost a decade before the term came into public use, ‘24 Hours in Cyberspace’ was one of the earliest examples of online ‘crowdsourcing’, the term coined in 2005 by Jeff Howe and Mark Robinson of WIRED magazine to describe the emerging practice of distributing labour-intensive ...
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