App app and away

IDEA No 89

THE APP STORE

In January 2011, the American Dialect Society presented its 2010 ‘Word of the Year’ award to an abbreviation. The ‘app’ had become part of everyday language.

Angry Birds is one of the most successful apps of all time. Every day, users spend 200 million minutes playing the game.

There would be no App Store without iTunes. By creating a benchmark music player and a dedicated platform for downloading music, Apple changed the music industry. Not only did iTunes spell the end of the CD, it also tackled online piracy. The CEO of Sony Music, Doug Morris, sums it up: ‘Steve [Jobs] created something that made it ...

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