Interactive television or a passive Web?
IDEA No 66
WEB TV
In 1997, in their article, ‘PUSH! Kiss your browser goodbye: The radical future of media beyond the Web’, Kevin Kelly and Gary Wolf suggest that web TV is the stage before true interaction takes place.
‘All new media recapitulate the evolution of former media, until the new media eventually achieve their own limits. So online media have evolved from smoke signals (email) to books and magazines (the Web). We are now about to arrive at television (push media), before we finally emerge into what interactivity is really about.’
Web TV made its first tentative steps in 1995. Advertising agency Fattal & Collins released The Spot, the first soap opera on the Web, sponsored by Intel, Visa and ...
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