‘Oh, well done! I commend your pains, And every one shall share i’ th’ gains’
IDEA No 61
THE BLAIR WITCH PROJECT
On 30 July 1999, a couple of amateur filmmakers released an indie flick that would challenge Hollywood’s preconceptions about how to make and market a film.
The Blair Witch Project cost less than $50,000 to shoot. Filmmakers Eduardo Sánchez and Daniel Myrick developed a script around three students investigating a local legend. They provided the framework for the story and then dropped the cast on location with the camera equipment. Each day, the three actors would improvise the dialogue and shoot the film themselves. The hand-held, amateur-looking footage they shot gave the film a documentary feel.
The film was screened on 24 January ...
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