One size fits all?

IDEA No 98

RESPONSIVE WEB DESIGN

We work, shop, play, socialize and relax in front of screens. We have a screen in our pocket, a screen on our desk, a screen on our lap and a screen in our front room. We use multiple screens at the same time. We move between screens to carry out tasks.

Ethan Marcotte, Responsive Web Design pioneer.

Whether we are consuming media on a PC, a tablet device, a smartphone or the TV, we like content optimized for that particular device. This is not easy when they all have different screen sizes and interfaces and are used at different points of the day for different tasks.

Websites are traditionally ...

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