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100 Great Sales Ideas by Patrick Forsyth

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AFTERWORD

THERE IS ALWAYS something new to be done in selling. There are many maxims about aiming high, and “positive mental attitude” is not just a state of mind, it is an industry, certainly in America. This is all so obvious, but the dangers are equally real. It is very easy to form clear intentions to achieve excellence, take some action, but allow an initial lack of success and the ongoing pressure of work to let you sideline them, and do little or nothing more. Sustaining a program of review and progress needs some commitment and some persistence.

If you aim high, you may still not achieve the peak of success, but you are likely to achieve more than you would with lower intentions. There are four manifestations of this:

   Excellence: ...

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