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100 Great PR Ideas

Book Description

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Create a crisis team
    1. The idea
    2. In practice
  7. 2 Define your opponent
    1. The idea
    2. In practice
  8. 3 Do good by stealth
    1. The idea
    2. In practice
  9. 4 Pull a stunt
    1. The idea
    2. In practice
  10. 5 Set an ambush
    1. The idea
    2. In practice
  11. 6 Be humorous
    1. The idea
    2. In practice
  12. 7 Keep them waiting
    1. The idea
    2. In practice
  13. 8 Hold a competition
    1. The idea
    2. In practice
  14. 9 Write a reverse pyramid
    1. The idea
    2. In practice
  15. 10 Run a media event
    1. The idea
    2. In practice
  16. 11 Catch them young
    1. The idea
    2. In practice
  17. 12 Press your journalist
    1. The idea
    2. In practice
  18. 13 Think small
    1. The idea
    2. In practice
  19. 14 Know your journalist
    1. The idea
    2. In practice
  20. 15 Be controversial
    1. The idea
    2. In practice
  21. 16 Be prominent on Google
    1. The idea
    2. In practice
  22. 17 Be the brand
    1. The idea
    2. In practice
  23. 18 Develop all the angles
    1. The idea
    2. In practice
  24. 19 Create a photo opportunity
    1. The idea
    2. In practice
  25. 20 Create a feature
    1. The idea
    2. In practice
  26. 21 Write a feature
    1. The idea
    2. In practice
  27. 22 Piggyback your story
    1. The idea
    2. In practice
  28. 23 Run with the runners
    1. The idea
    2. In practice
  29. 24 Create goodwill in the season of goodwill
    1. The idea
    2. In practice
  30. 25 Take the fight to the enemy
    1. The idea
    2. In practice
  31. 26 Build a corporate brand
    1. The idea
    2. In practice
  32. 27 Move to the third level of sponsorship
    1. The idea
    2. In practice
  33. 28 Involve your stakeholders
    1. The idea
    2. In practice
  34. 29 Sponsor something in B2B
    1. The idea
    2. In practice
  35. 30 Write a newsletter
    1. The idea
    2. In practice
  36. 31 Take control of your interviews
    1. The idea
    2. In practice
  37. 32 Let people rip off your ideas
    1. The idea
    2. In practice
  38. 33 Join a trade organization
    1. The idea
    2. In practice
  39. 34 Tell the whole story
    1. The idea
    2. In practice
  40. 35 Write a letter
    1. The idea
    2. In practice
  41. 36 Get yourself on the expert commentator list
    1. The idea
    2. In practice
  42. 37 Give a speech
    1. The idea
    2. In practice
  43. 38 Think local
    1. The idea
    2. In practice
  44. 39 S**t happens
    1. The idea
    2. In practice
  45. 40 Stimulate debate
    1. The idea
    2. In practice
  46. 41 Be cheeky
    1. The idea
    2. In practice
  47. 42 Write a case study
    1. The idea
    2. In practice
  48. 43 Run a survey
    1. The idea
    2. In practice
  49. 44 Involve the employees
    1. The idea
    2. In practice
  50. 45 Develop your news sensitivity
    1. The idea
    2. In practice
  51. 46 Link your PR and your advertising
    1. The idea
    2. In practice
  52. 47 Bring your enemies inside the tent
    1. The idea
    2. In practice
  53. 48 Go where people will see you
    1. The idea
    2. In practice
  54. 49 Be bold in a crisis
    1. The idea
    2. In practice
  55. 50 Catch your celebrity early
    1. The idea
    2. In practice
  56. 51 Look forward
    1. The idea
    2. In practice
  57. 52 Find a freelancer
    1. The idea
    2. In practice
  58. 53 Get your netiquette right
    1. The idea
    2. In practice
  59. 54 Watch your back
    1. The idea
    2. In practice
  60. 55 Go against the flow
    1. The idea
    2. In practice
  61. 56 Do something very, very peculiar
    1. The idea
    2. In practice
  62. 57 Put in some style
    1. The idea
    2. In practice
  63. 58 Bring in the scientists
    1. The idea
    2. In practice
  64. 59 Do something incongruous
    1. The idea
    2. In practice
  65. 60 Move from the general to the particular
    1. The idea
    2. In practice
  66. 61 Mobilize your forces
    1. The idea
    2. In practice
  67. 62 Let your enemies talk
    1. The idea
    2. In practice
  68. 63 Text your customers
    1. The idea
    2. In practice
  69. 64 Photograph the beneficiaries, not the benefactors
    1. The idea
    2. In practice
  70. 65 Consumer science sells stories
    1. The idea
    2. In practice
  71. 66 Be quirky
    1. The idea
    2. In practice
  72. 67 End in -est
    1. The idea
    2. In practice
  73. 68 Create some “how-to” tips
    1. The idea
    2. In practice
  74. 69 Bad news travels faster than good news
    1. The idea
    2. In practice
  75. 70 Develop a company history
    1. The idea
    2. In practice
  76. 71 Give a gift that really does something
    1. The idea
    2. In practice
  77. 72 Profile yourself in Wikipedia
    1. The idea
    2. In practice
  78. 73 Join LinkedIn
    1. The idea
    2. In practice
  79. 74 Use testimonials
    1. The idea
    2. In practice
  80. 75 Auction something
    1. The idea
    2. In practice
  81. 76 Sponsor something for your customers
    1. The idea
    2. In practice
  82. 77 Put yourself on your website
    1. The idea
    2. In practice
  83. 78 Check out the blogs
    1. The idea
    2. In practice
  84. 79 Partner with a charity
    1. The idea
    2. In practice
  85. 80 Enter competitions
    1. The idea
    2. In practice
  86. 81 Become sustainable
    1. The idea
    2. In practice
  87. 82 Use technology for crisis management
    1. The idea
    2. In practice
  88. 83 Get the search engines working for you
    1. The idea
    2. In practice
  89. 84 Get your own domain name
    1. The idea
    2. In practice
  90. 85 Use a lookalike
    1. The idea
    2. In practice
  91. 86 Blogs are your friend (1)
    1. The idea
    2. In practice
  92. 87 Blogs are your friend (2)
    1. The idea
    2. In practice
  93. 88 Come fly with me
    1. The idea
    2. In practice
  94. 89 Send a photo of yourself
    1. The idea
    2. In practice
  95. 90 Grab onto something unpopular
    1. The idea
    2. In practice
  96. 91 Watch TV
    1. The idea
    2. In practice
  97. 92 Upstage your competition
    1. The idea
    2. In practice
  98. 93 Think of the children
    1. The idea
    2. In practice
  99. 94 Tell them about yourself
    1. The idea
    2. In practice
  100. 95 Tap into Valentine’s Day
    1. The idea
    2. In practice
  101. 96 Piggyback on celebrity news
    1. The idea
    2. In practice
  102. 97 Keep it short (sometimes)
    1. The idea
    2. In practice
  103. 98 Create a top ten list
    1. The idea
    2. In practice
  104. 99 Do a random act of kindness
    1. The idea
    2. In practice
  105. 100 Get on YouTube
    1. The idea
    2. In practice