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100 Great Marketing Ideas

Book Description

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Give the product away
    1. The idea
    2. In practice
  7. 2 Make it fun
    1. The idea
    2. In practice
  8. 3 Get decision-makers together
    1. The idea
    2. In practice
  9. 4 Tease your customers
    1. The idea
    2. In practice
  10. 5 The “real money” mailing
    1. The idea
    2. In practice
  11. 6 Withdraw the product
    1. The idea
    2. In practice
  12. 7 Find the key account
    1. The idea
    2. In practice
  13. 8 Add some value
    1. The idea
    2. In practice
  14. 9 Do something different
    1. The idea
    2. In practice
  15. 10 Respect your consumer
    1. The idea
    2. In practice
  16. 11 Play a game
    1. The idea
    2. In practice
  17. 12 Bring a friend
    1. The idea
    2. In practice
  18. 13 Use promotional gifts that really promote
    1. The idea
    2. In practice
  19. 14 Do not bind the mouths of the kine
    1. The idea
    2. In practice
  20. 15 Empowering staff
    1. The idea
    2. In practice
  21. 16 Speak the customer’s language
    1. The idea
    2. In practice
  22. 17 Build your corporate culture
    1. The idea
    2. In practice
  23. 18 Have a startling brand
    1. The idea
    2. In practice
  24. 19 Make the product easy to demonstrate
    1. The idea
    2. In practice
  25. 20 Throw a party
    1. The idea
    2. In practice
  26. 21 Follow up on customers later
    1. The idea
    2. In practice
  27. 22 Lost customers are not always lost
    1. The idea
    2. In practice
  28. 23 Bait the hook
    1. The idea
    2. In practice
  29. 24 Hold on to those brochures
    1. The idea
    2. In practice
  30. 25 Show people the competition
    1. The idea
    2. In practice
  31. 26 Take your partners
    1. The idea
    2. In practice
  32. 27 Making exhibitions work
    1. The idea
    2. In practice
  33. 28 Set the price, even on things you are giving away
    1. The idea
    2. In practice
  34. 29 Let them shout!
    1. The idea
    2. In practice
  35. 30 Turn a disadvantage to an advantage
    1. The idea
    2. In practice
  36. 31 Develop an icon
    1. The idea
    2. In practice
  37. 32 Educate your customers
    1. The idea
    2. In practice
  38. 33 Tap into country-of-origin effect
    1. The idea
    2. In practice
  39. 34 Charge what the service is worth
    1. The idea
    2. In practice
  40. 35 Be consistent
    1. The idea
    2. In practice
  41. 36 Love your customers, love what they love
    1. The idea
    2. In practice
  42. 37 Make it easy for people to pay
    1. The idea
    2. In practice
  43. 38 Credit where credit’s due
    1. The idea
    2. In practice
  44. 39 Don’t compete
    1. The idea
    2. In practice
  45. 40 Keep them waiting
    1. The idea
    2. In practice
  46. 41 Form a club
    1. The idea
    2. In practice
  47. 42 Get the layout right
    1. The idea
    2. In practice
  48. 43 Avoid annoying the customers
    1. The idea
    2. In practice
  49. 44 Work with the negative aspects of your product
    1. The idea
    2. In practice
  50. 45 Put yourself on a networking site
    1. The idea
    2. In practice
  51. 46 Discourage the undesirables
    1. The idea
    2. In practice
  52. 47 Watch how people actually use your products
    1. The idea
    2. In practice
  53. 48 Form a panel
    1. The idea
    2. In practice
  54. 49 Get somebody else to pay for what you give your customers for free
    1. The idea
    2. In practice
  55. 50 Make people behave
    1. The idea
    2. In practice
  56. 51 Give people something that helps you to communicate your brand to them
    1. The idea
    2. In practice
  57. 52 Help your allies to help you
    1. The idea
    2. In practice
  58. 53 Keep your eggs in one basket
    1. The idea
    2. In practice
  59. 54 Whet the customer’s appetite
    1. The idea
    2. In practice
  60. 55 Be startling in ways that involve your customer
    1. The idea
    2. In practice
  61. 56 If you’re on the web, you’re global
    1. The idea
    2. In practice
  62. 57 Look beyond the obvious
    1. The idea
    2. In practice
  63. 58 Find the USP
    1. The idea
    2. In practice
  64. 59 Reposition into a better market
    1. The idea
    2. In practice
  65. 60 Use the packaging
    1. The idea
    2. In practice
  66. 61 Influence the influencers
    1. The idea
    2. In practice
  67. 62 Research your customers
    1. The idea
    2. In practice
  68. 63 Involve your customers
    1. The idea
    2. In practice
  69. 64 Integrate your database
    1. The idea
    2. In practice
  70. 65 Tap into the social network
    1. The idea
    2. In practice
  71. 66 Flog it on eBay
    1. The idea
    2. In practice
  72. 67 Communicate in a relevant way
    1. The idea
    2. In practice
  73. 68 Develop your brand personality by linking it to a real personality
    1. The idea
    2. In practice
  74. 69 Know your customer’s motivations
    1. The idea
    2. In practice
  75. 70 Identify your competitors—and learn from them
    1. The idea
    2. In practice
  76. 71 Pick the segments nobody else wants
    1. The idea
    2. In practice
  77. 72 Pick a card
    1. The idea
    2. In practice
  78. 73 Trust your customers to handle their own complaints
    1. The idea
    2. In practice
  79. 74 Find the lost tribe
    1. The idea
    2. In practice
  80. 75 Find the right partners
    1. The idea
    2. In practice
  81. 76 Tailor your products
    1. The idea
    2. In practice
  82. 77 Integrate communications
    1. The idea
    2. In practice
  83. 78 Share the wealth
    1. The idea
    2. In practice
  84. 79 Think small
    1. The idea
    2. In practice
  85. 80 Be the expert
    1. The idea
    2. In practice
  86. 81 Ads on cars
    1. The idea
    2. In practice
  87. 82 Go to the source of customers
    1. The idea
    2. In practice
  88. 83 Make your customers laugh
    1. The idea
    2. In practice
  89. 84 Focus on the key issue for your customer
    1. The idea
    2. In practice
  90. 85 Vary the ambience
    1. The idea
    2. In practice
  91. 86 Grab them early
    1. The idea
    2. In practice
  92. 87 Be child-friendly
    1. The idea
    2. In practice
  93. 88 Understand how you are judged
    1. The idea
    2. In practice
  94. 89 Introduce a third alternative
    1. The idea
    2. In practice
  95. 90 Place your product
    1. The idea
    2. In practice
  96. 91 Specialize to charge a premium
    1. The idea
    2. In practice
  97. 92 Develop a separate brand for each market
    1. The idea
    2. In practice
  98. 93 Use opinion leaders
    1. The idea
    2. In practice
  99. 94 Link to a cause
    1. The idea
    2. In practice
  100. 95 Set a sprat to catch a mackerel
    1. The idea
    2. In practice
  101. 96 Consider the culture
    1. The idea
    2. In practice
  102. 97 Build a new distribution channel
    1. The idea
    2. In practice
  103. 98 Use a weblog
    1. The idea
    2. In practice
  104. 99 Make buying easy
    1. The idea
    2. In practice
  105. 100 Make your product easier to use than everybody else’s
    1. The idea
    2. In practice