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100 Great Business Ideas

Book Description

Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Acknowledgments
  6. Introduction
  7. 1 Building customer trust and loyalty
    1. The idea
    2. In practice
  8. 2 Scenario planning
    1. The idea
    2. In practice
  9. 3 Making your employees proud
    1. The idea
    2. In practice
  10. 4 Using customer information
    1. The idea
    2. In practice
  11. 5 The rule of 150
    1. The idea
    2. In practice
  12. 6 Information orientation
    1. The idea
    2. In practice
  13. 7 Franchising
    1. The idea
    2. In practice
  14. 8 Eliminating waste (muda)
    1. The idea
    2. In practice
  15. 9 Customer bonding
    1. The idea
    2. In practice
  16. 10 Psychographic profiling
    1. The idea
    2. In practice
  17. 11 Understanding demography
    1. The idea
    2. In practice
  18. 12 Mass customization
    1. The idea
    2. In practice
  19. 13 Leading “top-down” innovation
    1. The idea
    2. In practice
  20. 14 Social networking and transmitting company values
    1. The idea
    2. In practice
  21. 15 Achieving breakthrough growth
    1. The idea
    2. In practice
  22. 16 Deep-dive prototyping
    1. The idea
    2. In practice
  23. 17 Market testing
    1. The idea
    2. In practice
  24. 18 Empowering your customers
    1. The idea
    2. In practice
  25. 19 Cannibalizing
    1. The idea
    2. In practice
  26. 20 Increasing competitiveness
    1. The idea
    2. In practice
  27. 21 Clustering
    1. The idea
    2. In practice
  28. 22 Highlighting unique selling points (USPs)
    1. The idea
    2. In practice
  29. 23 The experience curve
    1. The idea
    2. In practice
  30. 24 The employee–customer–profit chain
    1. The idea
    2. In practice
  31. 25 Measuring employees’ performance
    1. The idea
    2. In practice
  32. 26 Brand spaces
    1. The idea
    2. In practice
  33. 27 Being spaces
    1. The idea
    2. In practice
  34. 28 Increasing accessibility
    1. The idea
    2. In practice
  35. 29 Partnering
    1. The idea
    2. In practice
  36. 30 Bumper-sticker strategy
    1. The idea
    2. In practice
  37. 31 Valuing instinct
    1. The idea
    2. In practice
  38. 32 Building a learning organization
    1. The idea
    2. In practice
  39. 33 Reinvention
    1. The idea
    2. In practice
  40. 34 Corporate social responsibility
    1. The idea
    2. In practice
  41. 35 The tipping point
    1. The idea
    2. In practice
  42. 36 Outsourcing
    1. The idea
    2. In practice
  43. 37 Keeping your product offering current
    1. The idea
    2. In practice
  44. 38 Experiential marketing
    1. The idea
    2. In practice
  45. 39 Information dashboards and monitoring performance
    1. The idea
    2. In practice
  46. 40 Flexible working
    1. The idea
    2. In practice
  47. 41 Redefine your audience
    1. The idea
    2. In practice
  48. 42 Vendor lock-in
    1. The idea
    2. In practice
  49. 43 Turning the supply chain into a revenue chain
    1. The idea
    2. In practice
  50. 44 Intelligent negotiating
    1. The idea
    2. In practice
  51. 45 Complementary partnering
    1. The idea
    2. In practice
  52. 46 Feel-good advertising
    1. The idea
    2. In practice
  53. 47 Innovations in day-to-day convenience
    1. The idea
    2. In practice
  54. 48 Lifestyle brands
    1. The idea
    2. In practice
  55. 49 Being honest with customers
    1. The idea
    2. In practice
  56. 50 Instant recognizability
    1. The idea
    2. In practice
  57. 51 Managing a turnaround
    1. The idea
    2. In practice
  58. 52 Diversity
    1. The idea
    2. In practice
  59. 53 Balancing core and the context
    1. The idea
    2. In practice
  60. 54 Business process redesign
    1. The idea
    2. In practice
  61. 55 Convergence
    1. The idea
    2. In practice
  62. 56 Cross-selling and up-selling
    1. The idea
    2. In practice
  63. 57 Kotter’s eight phases of change
    1. The idea
    2. In practice
  64. 58 Business-to-business marketing
    1. The idea
    2. In practice
  65. 59 Employee value proposition
    1. The idea
    2. In practice
  66. 60 Built-in obsolescence
    1. The idea
    2. In practice
  67. 61 Avoiding commoditization
    1. The idea
    2. In practice
  68. 62 Developing employee engagement
    1. The idea
    2. In practice
  69. 63 Managing by wandering about (MBWA)
    1. The idea
    2. In practice
  70. 64 Precision marketing
    1. The idea
    2. In practice
  71. 65 Branding
    1. The idea
    2. In practice
  72. 66 Empowerment
    1. The idea
    2. In practice
  73. 67 Rethinking the budget
    1. The idea
    2. In practice
  74. 68 The buyer’s cycle
    1. The idea
    2. In practice
  75. 69 Direct selling
    1. The idea
    2. In practice
  76. 70 Age-sensitive management
    1. The idea
    2. In practice
  77. 71 Three-factor theory
    1. The idea
    2. In practice
  78. 72 Developing Islamic products
    1. The idea
    2. In practice
  79. 73 Support and challenge groups
    1. The idea
    2. In practice
  80. 74 Clear strategy
    1. The idea
    2. In practice
  81. 75 Six-hat thinking
    1. The idea
    2. In practice
  82. 76 Building business relationships
    1. The idea
    2. In practice
  83. 77 Learning together
    1. The idea
    2. In practice
  84. 78 Microfinance
    1. The idea
    2. In practice
  85. 79 Surviving a downturn
    1. The idea
    2. In practice
  86. 80 Innovation culture
    1. The idea
    2. In practice
  87. 81 Resource building
    1. The idea
    2. In practice
  88. 82 Building trust
    1. The idea
    2. In practice
  89. 83 Emotional intelligence
    1. The idea
    2. In practice
  90. 84 The balanced scorecard
    1. The idea
    2. In practice
    3. THE BALANCED SCORECARD
  91. 85 Developing a sales culture
    1. The idea
    2. In practice
  92. 86 Market segmentation
    1. The idea
    2. In practice
  93. 87 Audacity
    1. The idea
    2. In practice
  94. 88 Silo busting
    1. The idea
    2. In practice
  95. 89 Selling online
    1. The idea
    2. In practice
  96. 90 Value innovation
    1. The idea
    2. In practice
  97. 91 Talent management
    1. The idea
    2. In practice
  98. 92 The leadership pipeline
    1. The idea
    2. In practice
  99. 93 Hardball
    1. The idea
    2. In practice
  100. 94 Web presence
    1. The idea
    2. In practice
  101. 95 Viral marketing
    1. The idea
    2. In practice
  102. 96 Coaching and supervision
    1. The idea
    2. In practice
  103. 97 User-centered innovation
    1. The idea
    2. In practice
  104. 98 Internal promotion and succession planning
    1. The idea
    2. In practice
  105. 99 Developing knowledge and intellectual capital
    1. The idea
    2. In practice
  106. 100 Decision making and the paradox of choice
    1. The idea
    2. In practice
  107. Bibliography