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100 Great Branding Ideas

Book Description

Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Know what a brand is
    1. The idea
    2. In practice
  7. 2 Sound like your values
    1. The idea
    2. In practice
  8. 3 Know where you stand
    1. The idea
    2. In practice
  9. 4 Stay consistent
    1. The idea
    2. In practice
  10. 5 Make it cute
    1. The idea
    2. In practice
  11. 6 Stealth branding
    1. The idea
    2. In practice
  12. 7 Open a Museum
    1. The idea
    2. In practice
  13. 8 Naming 1: Give yourself two meanings
    1. The idea
    2. In practice
  14. 9 Naming 2: Renaming your brand
    1. The idea
    2. In practice
  15. 10 Naming 3: Name your company after yourself
    1. The idea
    2. In practice
  16. 11 Naming 4: A Big Hint
    1. The idea
    2. In practice
  17. 12 Naming 5: Be shocking
    1. The idea
    2. In practice
  18. 13 Naming 6: Wordplay
    1. The idea
    2. In practice
  19. 14 Naming 7: Be poetic
    1. The idea
    2. In practice
  20. 15 One Product: Limited edition packaging
    1. The idea
    2. In practice
  21. 16 Revive a vintage brand
    1. The idea
    2. In practice
  22. 17 Raid the archive for classics
    1. The idea
    2. In practice
  23. 18 Logos 1: Logos go large
    1. The idea
    2. In practice
  24. 19 Have the nicest people
    1. The idea
    2. In practice
  25. 20 Play a tune
    1. The idea
    2. In practice
  26. 21 It’s what’s inside that counts
    1. The idea
    2. In practice
  27. 22 Pricing 1: Setting your selling price
    1. The idea
    2. In practice
  28. 23 Pricing 2: Never discount
    1. The idea
    2. In practice
  29. 24 Pricing 3: Be the cheapest
    1. The idea
    2. In practice
  30. 25 Pricing 4: Keep a bargain basement
    1. The idea
    2. In practice
  31. 26 Pricing 5: Give great value
    1. The idea
    2. In practice
  32. 27 Pricing 6: Be the most expensive
    1. The idea
    2. In practice
  33. 28 Customer tiers
    1. The idea
    2. In practice
  34. 29 Be good
    1. The idea
    2. In practice
  35. 30 Move the goalposts
    1. The idea
    2. In practice
  36. 31 Be an exemplary employer
    1. The idea
    2. In practice
  37. 32 Being Green 1: Reusable packaging
    1. The idea
    2. In practice
  38. 33 Being Green 2: Eco bags
    1. The idea
    2. In practice
  39. 34 Fearless designs
    1. The idea
    2. In practice
  40. 35 Tell your people what you stand for
    1. The idea
    2. In practice
  41. 36 Live your brand values
    1. The idea
    2. In practice
  42. 37 e-Branding 1: Building your brand’s website
    1. The idea
    2. In practice
  43. 38 e-Branding 2: Emails
    1. The idea
    2. In practice
  44. 39 The stamp
    1. The idea
    2. In practice
  45. 40 Why not stick with the generic?
    1. The idea
    2. In practice
  46. 41 Help the media
    1. The idea
    2. In practice
  47. 42 Make friends with the press
    1. The idea
    2. In practice
  48. 43 When it all goes right, stay with it
    1. The idea
    2. In practice
  49. 44 Carrier bags, in colour
    1. The idea
    2. In practice
  50. 45 Sell your own samples
    1. The idea
    2. In practice
  51. 46 Shape
    1. The idea
    2. In practice
  52. 47 Specialise
    1. The idea
    2. In practice
  53. 48 Be an expert
    1. The idea
    2. In practice
  54. 49 e-Branding 3: YouTube
    1. The idea
    2. In practice
  55. 50 Brand your vehicles ...
    1. The idea
    2. In practice
  56. 51 ... and drive well
    1. The idea
    2. In practice
  57. 52 e-Branding 4: Email signatures
    1. The idea
    2. In practice
  58. 53. The building 1: Recreating the history
    1. The idea
    2. In practice
  59. 54. The building 2: Go out
    1. The idea
    2. In practice
  60. 55. The building 3: A careful copy
    1. The idea
    2. In practice
  61. 56. Hop on the bandwagon
    1. The idea
    2. In practice
  62. 57. Go where the action is
    1. The idea
    2. In practice
  63. 58. Flag it up
    1. The idea
    2. In practice
  64. 59. Be part of the experience
    1. The idea
    2. In practice
  65. 60. Pick a colour
    1. The idea
    2. In practice
  66. 61. Been there, done that ...
    1. The idea
    2. In practice
  67. 62. Add to the atmosphere
    1. The idea
    2. In practice
  68. 63. Be friendly
    1. The idea
    2. In practice
  69. 64. Get a gran in
    1. The idea
    2. In practice
  70. 65. e-Branding 5: Cut the FAQs
    1. The idea
    2. In practice
  71. 66. Try the NPS
    1. The idea
    2. In practice
  72. 67. e-Branding 6: Twitter
    1. The idea
    2. In practice
  73. 68. e-Branding 7: Facebook
    1. The idea
    2. In practice
  74. 69. Mascot
    1. The idea
    2. In practice
  75. 70. Sponsor a team
    1. The idea
    2. In practice
  76. 71. Have a catchphrase
    1. The idea
    2. In practice
  77. 72. Get it right and no-one notices.
    1. The idea
    2. In practice
  78. 73. e-Branding 8: Search engines
    1. The idea
    2. In practice
  79. 74. Localisation
    1. The idea
    2. In practice
  80. 75. Music
    1. The idea
    2. In practice
  81. 76. Distinctive Designs
    1. The idea
    2. In practice
  82. 77. e-Branding 9: Your own blog
    1. The idea
    2. In practice
  83. 78. Logos 2: The symbol
    1. The idea
    2. In practice
  84. 79. Logos 3: Lettering
    1. The idea
    2. In practice
  85. 80. Write the book
    1. The idea
    2. In practice
  86. 81 Follow your nose
    1. The idea
    2. In practice
  87. 82 Question everything
    1. The idea
    2. In practice
  88. 83 Brand tone of voice
    1. The idea
    2. In practice
  89. 84 Brand extension
    1. The idea
    2. In practice
  90. 85 The biscuit test
    1. The idea
    2. In practice
  91. 86 Send customers away empty-handed
    1. The idea
    2. In practice
  92. 87 Tell your story
    1. The idea
    2. In practice
  93. 88 Innovation
    1. The idea
    2. In practice
  94. 89 Creative partnerships
    1. The idea
    2. In practice
  95. 90 Spot the celebrity
    1. The idea
    2. In practice
  96. 91 Brand guidelines
    1. The idea
    2. In practice
  97. 92 Beware the brand’s evil twin
    1. The idea
    2. In practice
  98. 93 Entrepreneurial brands
    1. The idea
    2. In practice
  99. 94 Logos 4: Initials
    1. The idea
    2. In practice
  100. 95 Straplines
    1. The idea
    2. In practice
  101. 96 Be the generic
    1. The idea
    2. In practice
  102. 97 The tag
    1. The idea
    2. In practice
  103. 98 Add a sofa
    1. The idea
    2. In practice
  104. 99 Support your cause
    1. The idea
    2. In practice
  105. 100 Do something outrageous
    1. The idea
    2. In practice
  106. About the Author