Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your primer to understanding and implementing some of the most frequently used social networking systems. You'll now know their features and be able to demonstrate how some organizations have used social networking to connect with their customers. This brand-new title lets you select the best systems for your own business, develop and launch a social networking initiative that connects to key business drivers, and build success over time. An appendix provides a more detailed roadmap for custom building a social networking system that is unique to your organization.