ABOUT THE AUTHOR
Brian Lambert is the director of Sales Training Drivers for the American Society for Training and Development (ASTD). He leads the sales profession-wide global competency modeling effort and research agenda to define what world-class salespeople and sales managers need to know and do to be successful.
Brian has 15 years of experience in all facets of sales, sales management, and sales training, and is an internationally recognized expert on transforming sales team systems, processes, and people through learning. His work has taken him to Europe, Africa, and North and South America, where he has personally trained over 15,000 ...
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