ABOUT THE AUTHOR
Jack E. Appleman is an award-winning writer with more than 20 years' experience as a trainer, PR/communication professional, and professor. As president of SG Communications (http://www.sg writing.com), he conducts writing workshops that enable corporate employees at all levels to write more productively. Among the many articles Appleman has published was a column titled “Writing Instruction Helps PR Pros Break Through to the Media” (PR Tactics and The Strategist Online), which earned him a Business Marketing Associa tion 2007 Impact Award. His other articles have addressed the importance of clear and concise writing. He also ...
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