STEP FOUR
Analyzing the Collected Data
OVERVIEW
Coding and sorting data
Analyzing data
Identifying key findings, conclusions, and recommendations
Validating your findings
Reporting findings and gaining commitment
Data analysis is the examination of information to arrive at a finding or discovery. Two primary methods are used to analyze data when developing a strategic plan: thematic analysis and quantitative analysis.
In thematic analysis, data are grouped or classified by specific content areas related to the strategic plan. This method helps you identify trends and validate similarities across the data. Data gathered through interviews and background research are typically analyzed using thematic analysis.
In quantitative analysis, data are ...
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