GLOSSARY
Advocacy mapping: Identifying who in the organization will be a sponsor for the strategic plan and what's in it for them to do so.
Advocates: The people in the organization who support the development of a strategic plan. Advocates may be customers, stakeholders, business partners, or sponsors.
Balanced scorecard approach: An evaluation method, created by Robert Kaplan and David Norton, that consists of four perspectives (customer, learning, business, and financial) and is used to evaluate effectiveness.
Business drivers: The internal and external factors that affect an organization's strategy and therefore its business needs. An example of an external business driver is government; regulation or deregulation forces changes in competition ...
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