There is probably no one area of your business that is more important for you to prioritize than your customers and prospects. Fortunately, it’s also the area of your job that will make the biggest impact on your performance. From my personal experience as a salesperson for more than 30 years, plus my experience in consulting with more than 300 companies and training tens of thousands of salespeople, I’m convinced that this one area holds more potential for making dramatic and immediate changes in your results than any other.
It’s the first consideration for working effectively. Becoming more effective starts with painting the right house, and that means deciding in which customers and prospects to invest your precious time.
Start with an attitude ...
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