CHAPTER 4

Don’t Look for a Free Lunch

If It’s Too Good to Be True…

Elizabeth is a biochemistry researcher at a small, privately owned, pharmaceuticals firm. In preparing white papers and presentations demonstrating results of her lab work for investors, clients, and other key stakeholders, Elizabeth makes extensive use of videography. This includes video of animal subjects (primarily mice) in the lab as well as from her microscope work showing cell interactions with drug compounds.

She also frequently collaborates with researchers at other institutions, which involves sharing her own—and viewing others’—research videos. While Elizabeth uses a Windows computer, many of her colleagues use Apple Macs or Linux PCs with a wide variety of video-capture ...

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