Case Studies: User Research
Learn User Research from the Experts
Building great products and services begins by conducting user research. User research is how product teams learn what customers need, think, and feel. Airbnb’s Judd Antin shares how Airbnb succeeds by using sentiment surveys. GitHub’s Chrissie Brodigan shares how by relying on qualitative data in addition to quantitative data, GitHub has been able to roll out successful product features.