The Close.io Sales Follow-Up Guide: What Every Salesperson Needs to Read in 2016

Posted by & filed under Business, Content - Highlights and Reviews, entrepreneurship, lean startup, marketing, startups, strategy, tools.

By Close.io “Follow-up is the key to sales success.” If you’re in sales, you’ve probably heard those words so many times they’ve lost their meaning. Let’s change that: it’s time to put power back in those words. Forget everything you think you know about the follow-up. We’re going to look at it from a fresh… Read more »

Missed out on Inbound 2015? Hungry for more content strategy tips? Check out these books written by #Inbound2015 speakers!

Posted by & filed under blogging, Business, Content - Highlights and Reviews, curation, growth, innovation, marketing, twitter.

Inbound 2015 took over the city of Boston last week but worry not – you can still dig into the marketing and content strategy insights from their impressive array of speakers. Safari features over a dozen works written by #Inbound2015 presenters, including:   

Blogging for Business: You Are No Longer Just You

Posted by & filed under blogging, Business, Content - Highlights and Reviews, management, marketing, publishing.

By Jimmy Guterman Jimmy Guterman is editorial director of Collective Next and a curator of TEDxBoston. Previously, he served as a senior editor of Harvard Business Review. Many of us started blogging to express ourselves and publicize some aspect of our personal interests. Maybe for you it was reviews of the latest tech gadgets; observations… Read more »

When Do You Go Down with the Sunk-Cost Ship and When Do You Jump Overboard?

Posted by & filed under Business, Content - Highlights and Reviews, management, marketing, product management, Project Management, startups.

By Jimmy Guterman Jimmy Guterman is editorial director of Collective Next and a curator of TEDxBoston. Previously, he served as a senior editor of Harvard Business Review. Imagine you’ve spent one million dollars developing a terrific iPhone hardware add-on. That’s a lot of money, but it’s really good. You’re almost ready to bring it to… Read more »

Career transition: from a startup to a larger company

Posted by & filed under careers, ConnectED, distributed teams, growth, marketing, process, startups.

Over the course of my career I’ve spent most of my time working at smaller companies (less than 20 employees). I recently joined Safari, so the 150+ employees that work here is my first taste of a “larger company.” I realize to some that’s still a small company, but there’s no shortage of new experiences… Read more »